Web and Email
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Web Campaign
The challenge: Establish a NY-based health insurer as a reliable, accessible resource for valuable health care information. Oh, and make it interesting.
How I did it: I conceptualized and developed content for Health Care Decoded, a coordinated web campaign that included a landing page, blog posts, podcasts, Q&A with subject matter experts, and a quiz. If there was ever a project that illustrated what it means to transform complex topics into simple, relatable ones, it was this one.
Although the site and its resources were valuable at the time, it has since been replaced by new campaigns, so I don’t have a link to all the content. (So much for everything on the internet lasts forever.)
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Website Concept + Copy
The challenge: Create a website from scratch to launch the non-profit organization I co-founded, The Guide Project.
How I did it: I’m a writer - not a designer, and certainly not a web designer. So, I had to learn. I kept the design simple, and let the words do the rest. Check out the website - I wrote every word of it with great care - and a great passion for this cause.
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